Saturday, October 3, 2009
7 EffectiveTwitter Practices
1. Growing your follower-base If you'd like to grow your follower base in an organic fashion then it may be useful to ask yourself the following questions: Who is my target market? What kind of keywords will find them? What could they be interested in? For example, my blog's about my experience as a dad. I target dads'. Some dads enjoy cars, gadgets and various other hobbies. So I conduct twitter searches for people who use these keywords. Then I also look at who they follow. Get it? I've also had limited success with www.tweepsearch.com. There are many other effective tools available, e.g. www.twello.com.
2. Quality over quantity
If you're selling something (tangible or intangible) then every twitter follower is a potential client. Every person on Twitter is also a potential supplier. So don't rush building your follower-base. Be quick about it but don't rush. It's going to take effort to build an appropriate follower-base. So, when someone follows you then have a squiz at their Twitter page and website/blog. I know, you don't have the time. Bottom line, if you're serious about this then make the time.
3. Who you follow
There are many people who'll tell you to follow everybody who follow's you. Don't be pressured into following every person that follows you. Check out your new follower's tweets and, if you have the time, their website/blog. If you find their tweets offensive or not to your liking for any other reason then you can choose whether or not to follow from this point. At least you did the research and are making an informed decision. Guard against projecting an air of arrogance about you, e.g. you have 20,000 followers but you only follow 23 people. What could this be saying about you to potential followers? Remember, the power of Twitter comes from your community, i.e. it's not just a soap box.
4. Tweet Nature
To me, Twitter's not about above-the-line advertising. Some do, however, use it this way. Instead, it's about your followers getting to know the person behind the product. So tweet about the interesting things that happen in your life. Share. This is about you joining the rest of us as an additional self-organizing (think tagging) "memory cell" coming online. Share your unique perspective of the world, each of us have one. Wouldn't it be amazing if we lived in a world where we share the best of ourselves with each other most of the time. Just imagine the innovation that could come of it?
5. Tweet Attitude
Twitter is a great platform to develop your wit (and sense of humor). Wit is what will get your followers to visit your blog/website. This is about using a bit of humor, keeping it light and being inspirational. Remember, you can only trick a follower once.
6. Your (lack of) Writing Experience
Twitter is not about having to complete a writing course before you can get started. Start today, start with sharing articles you regard as being useful. This is about you expressing yourself in your own unique way, one step at a time. This is what makes the web so exciting, i.e. it's diversity. You don't have to get it right first time, just get going. The rest will naturally follow.
7. Keeping yourself out of the mud
Let your spouse/partner know what you up to. 3-4 hours can easliy pass you by when tinkering on Twitter. It may help if you put a limit to your daily twitter activity. If you figure it out then PLEASE let me know!
Your thoughts?
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