Tuesday, October 6, 2009

Extracting real business value from Twitter

Twitter is a global database of near-realtime 'life experience' data (sales pitches included, spam as well). Companies have been quick at finding innovative ways of extracting real business value from the ever growing Twitter database which is reported to have more than 50 million active users (data contributors in one way or another).
 
@brandmonday is a great example of such an initiative on Twitter by @capetown, a social media consumer activism project in South Africa. Check out their website: www.capetown.peeps.co.za. The IDEA? Take two hashtags (#brandplus, #brandminus), include the company name being rated on customer service and provide concise real-time client experience feedback wherever you go via your mobile phone. The whole message in less than 140 characters means becoming creative and cleverer with the feedback. Imagine the possibilities for how this data could be mined? Example, @brandmonday could engage with the companies that have been rated via their realtime rating service to help them better manage their brand reputation online and offline, i.e. to assist them with achieving and maintaining the status of a #brandplus company. The addition of geotagging technology such as flickr could create a location-based realtime global dashboard of customer service (pictures and text). Just imagine.

2 comments:

  1. UnknownOctober 7, 2009 at 3:39 AM

    The geographical location is taken into account as well, seeing as though we get the location string from the tweeters. The database contains this, as well as a bunch more really useful information that will be made available to companies and other interested parties through an Open API soon. Chisimba, the framework used to create the site can export the data in numerous ways, I just need the request and I will do it!

    Thanks for the mention, and please keep on tweeting your brand experiences!

    ReplyDelete
  2. Young DadOctober 7, 2009 at 7:42 AM

    Thanks for the interesting feedback Paul. It's really inspiring to see this type of innovation taking place.

    ReplyDelete

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